CES is always a show where you have to be your best. In 2012 Verizon launched a new booth, but they didn’t want a booth that was just full of cool products. They wanted to create an environment that told a story about how their network touches so many lives. 4G LTE, Verizon’s network, was the star of the show and is the backbone to so many of their cutting edge products. This years booth was broken up into various zones such as Retail, Public Safety, Health and Wellness, Consumer Solutions and many more. Within each zone you would find various products, presentation and live demos that demonstrated the network and drove home their core message. INTER-TAIN Productions was responsible for developing each of the zone presentations, video eye candy, as well as the main theater content.
We always try to create something bigger, better and cooler, but this time we just may have topped ourselves. For the GEOINT 2011 Symposium, we wrapped the room in video. It’s been said that everything is better in HD. Well, this year our pixel resolution was 9000×1080. With sync rolled digital playback, we created animated video across the entire set as if it was a seamless screen. The graphics for the show were run off multi-head PCs in order to give us the 9000 pixels of horizontal resolution. The result was a mind-blowing design that engulfed the entire audience in imagery — a true digital set that allowed us to change the look and feel of the room with the push of a button. The final event was a 70s night with full screen video eye candy over the backgrounds, all custom made in After Effects.
The meeting theme said it all: Meet the Machine. The 2011 Verizon App Developers conference was all about introducing and promoting Verizon and its network to their development community. Mechanical gears inspired the design; our task was to bring them to life. Using a combination of Maya and After Effects, we created numerous video elements showcasing apps, gears and Verizon. The general session stage set was a four-screen design and with the use of multiple playback systems, we were able to sync roll video across all the surfaces. In additional to the general session, video content was created for digital signage, LED curtains and the digital lounge.
The 2011 National Association of Convenience Stores was designed as a two-screen show. INTER-TAIN created the overall look, animated walk-in sequences and show graphics. We were also responsible for creating the video bumper to be used for NACS TV “The Blue Couch”
Videos Links:
Theme Animation
BlueCouch Bumper
In 2011 CTIA Mobile Me spring conference held in Orlando used 2 large 16×9 outboard screens and 1 center curved widescreen. INTER-TAIN assisted with show continuity, After Effects video animations for walkin, walkout and speaker transitions. We used multiple machines to handle the different screen routing as well as the various forms of media we were provided to display.
For the 2011 Home Depot show they turned to a game show atmosphere to try and lighten up a full day of business meetings. We all know how live shows can go and not knowing what a contestant might say or do, we turned to Adobe director to code a game engine so we could truly make the audience and the game interactive. We setup a two-screen interface giving the show operator a game control panel on one screen while projecting the game graphics out on the second. As responses, scores and input where given you could simply click areas on the control panel to graphically update the show to the audience. This has always been a successful approach because it enables the crew and producers to have full control over their show.
At CES 2011 Verizon Wireless turned to INTER-TAIN to help launch their new 4G LTE network, the fastest network in America. In partnership with over 40 other companies, Verizon Wireless kicked off their launch with a press conference followed by the opening of the their largest booth ever at CES. With a launch this big it was important that everything had a consistent look and feel and kept to brand guidelines. Working with these 40 companies INTER-TAIN developed cohesive graphics and liquid eye candy videos for the press conference, keynote presentation and the booth where the videos presented and demonstrated the new products running on the new 4G LTE network.