Bridge World Wide gave the final presentation at the Cannes Lion International Advertising Festival. The show had to be creative, impactful and memorable, since they were speaking in front of many marketing and ad agency industry leaders. Not only did it need to be cutting-edge, it had to be upbeat, since it was the closing session. The show was designed around a group parkours with the concept of breaking the common plane of thinking and moving. We developed graphics that were big ticket items using images, not words. No bullet slides or charts.