As always, CES is a show, which commands excellence. In 2012, Verizon launched a new booth, but they didn’t want a booth that focused solely on cool gadgets. They wanted to create an environment that told a story about how their network touches so many lives. 4G LTE, Verizon’s network, was the star of the show and is the backbone of so many of their cutting-edge products. The booth was broken up into various zones such as Retail, Public Safety, Health and Wellness, Consumer Solutions and many more. Within each zone, you would find various products, presentations and live demos that demonstrated the network and drove home their core message.

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